One of the ESP’s longest and most distinguished endorsers, Ron Wood of The Rolling Stones helped define rock and roll. Famous for his fluent guitar lines and slide playing, Ron’s iconic riffs can be heard on many of the Stone’s biggest hits. The Rolling Stones are an English rock band formed in London in 1962. The Rolling Stones were at the forefront of the British Invasion of bands that became popular in the United States in 1964 and were identified with the youthful and rebellious counterculture of the 1960s. Rooted in blues and early rock and roll, the band started out playing covers but found more success with their own material.